Frequently asked questions

• What digital marketing services do you offer?

  We provide a complete range of digital marketing services to help businesses increase visibility, generate leads and grow online. Our services include Generative Engine Optimisation (GEO), Google Ads (PPC), paid social advertising, content marketing, email marketing, analytics, conversion optimisation and digital marketing strategy. We tailor every campaign to your business goals rather than using a one-size-fits-all approach.

• How do I know which digital marketing channels are right for my business?

  The best channels depend on your audience, objectives and budget. For some businesses, GEO delivers long-term growth through organic search, while others benefit from the immediate visibility of Google Ads or paid social campaigns. We take the time to understand your business before recommending the marketing mix that's most likely to deliver results.

• What's the difference between GEO and Google Ads?

  GEO focuses on improving your website's visibility in organic search results over time, helping you attract sustainable traffic without paying for every click. Google Ads places your business at the top of search results through paid advertising, delivering immediate visibility while your GEO strategy builds momentum. Many businesses achieve the best results by using both together.

• How long does digital marketing take to deliver results?

  Some channels, such as Google Ads, can begin generating traffic and enquiries almost immediately after launch. GEO is a longer-term investment, with noticeable improvements typically developing over several months. The right strategy often combines short-term wins with long-term growth to create a consistent pipeline of enquiries.

• Can you manage our digital marketing as an outsourced partner?

  Yes. Many of our clients use us as an extension of their marketing team. We manage everything from campaign planning and content creation to GEO, paid advertising, reporting and ongoing optimisation, allowing businesses to access specialist expertise without hiring additional in-house staff.

• How do you measure the success of a digital marketing campaign?

  We focus on meaningful business outcomes rather than vanity metrics. Depending on your objectives, we track enquiries, leads, sales, website traffic, conversion rates, return on ad spend (ROAS) and customer acquisition costs. Regular reporting ensures you always understand what's working and where opportunities exist for improvement

• Is digital marketing suitable for small and medium-sized businesses?

  Absolutely. Digital marketing allows SMEs to compete effectively by targeting the right audiences with measurable campaigns and flexible budgets. Whether you're looking to increase local visibility, generate more enquiries or expand into new markets, digital marketing can be scaled to suit your business and your goals.

• Why choose Resolution as your digital marketing agency?

  We combine digital marketing expertise with in-house web development, creative design and strategic thinking. That means your campaigns aren't managed in isolation; they're supported by fast, high-performing websites, compelling creative and a joined-up approach that focuses on generating measurable business growth rather than simply increasing traffic.

• How do you report on digital marketing performance?

  Every digital marketing retainer client gets their own AgencyAnalytics dashboard, bringing together key data from their digital marketing channels in one place. Alongside the dashboard, we provide a monthly summary PDF highlighting key insights, recommendations and suggested next steps, so you can see not just what’s happening, but what we recommend doing next.