Our recent work with Gaiger Brothers
We recently had the pleasure of designing, developing and launching the brand-new website for Gaiger Bros, a reputable family-owned construction business based in Devizes, in the heart of Wiltshire.
Gaiger Brothers deliver high-quality building services and are well known throughout Wiltshire and beyond for their craftsmanship and commitment to excellence. With their continued growth within the construction industry and more recently the development industry, they needed a revamped online presence that truly represented their values, experience and expertise, and that’s where Resolution stepped in.
We have been working alongside Gaiger Brothers for many years and understand the key aspects of their business, transforming their digital presence to create a clean, professional and highly functional website that highlights the history while embracing modern design principles.
Our main goal was to create a visually engaging and intuitive website that communicated the core services, portfolio and deep-rooted expertise in the construction industry.
The new website needed to:
Showcase the impressive portfolio of completed projects, and highlight projects still in progress
Provide an easy-to-navigate user experience (UX)
Reflect the brand’s history, values and professionalism
Incorporate responsive design for accessibility on all devices
Enable easy contact options for potential clients
Since Gaiger Brothers has been in business for over seven decades, highlighting their rich heritage was key. The website introduces visitors to the company’s story, starting from its founding in 1945 to the present day. This was achieved through strategic content placement and visual elements such as images from previous projects, and using testimonials to enhance the legacy of craftsmanship.
It was also key that our design team understood the target audience of Gaiger Brothers, which includes potential clients in both the residential and commercial sectors. We focused on building a user-centric design to meet the needs of visitors looking for detailed information on previous projects and services.
By simplifying the site architecture and making the overall navigation seamless with clear categories like “Construction” and “Development” for users to quickly access relevant information, the result is a site that is easy to browse and visually appealing.
An essential component of this site is the project portfolio section, where Gaiger Brothers can showcase their diverse range of completed projects. This section was designed to ensure that each project is presented in detail, with high-quality images, descriptions and relevant technical information. We developed a flexible grid that allows the team to seamlessly upload new projects, maintaining a consistent look across the portfolio.
Along with focusing on the overall website aesthetic and functionality, we also integrated search engine optimisation (SEO) best practices to enhance the brand’s visibility online. From keyword optimisation to technical SEO improvements, such as clean URLs, the site was built to rank well in search engines, bringing organic traffic to the site.
By focusing on clean design, optimised performance and user-centric functionality, we have created a platform that showcases expertise and enhances their credibility in the competitive construction industry.
The brand-new site is now a valuable asset for attracting new clients and highlighting the company’s long-standing tradition of excellence.
The partnership between Resolution Design and Gaiger Brothers is a testament to our longstanding relationship, the power of collaborative design and the impact of a well-thought-out web strategy.
If you’re looking for a revamped website or strategy, reach out to our friendly team today to get the ball rolling.
