Want more local enquiries? Start with your Google Business Profile

Many business owners underestimate just how important their Google Business Profile is. Yet, it's often the first thing a potential customer sees when searching for your business online. First impressions count!

“My website is what matters”

Not necessarily. When someone searches for your business, they’re often presented with your Google Business Profile before they click through to your website. They can instantly see:

• Your opening hours

• Contact details

• Location

• Reviews

• Photos

• Services

• Recent updates

Customers are making decisions about your business before they even visit your website. If your profile is incomplete, outdated, or even inactive, you’re creating unnecessary barriers between your business and potential customers.

Outdated information creates lost opportunities

Have your opening hours changed? Have you moved office? Do you offer new services? Has your phone number changed? If customers can’t find accurate information quickly, they may simply move on to a competitor. People expect answers immediately. If they have to work to find out information, many won’t bother. An up-to-date Google Business Profile makes it easy for potential customers to contact you, visit you, or learn more about what you have to offer.

Reviews influence buying decisions

Most people wouldn’t book a restaurant, hotel, or holiday without reading reviews first, and the same principle applies when choosing a service provider. Whether you’re an accountant, manufacturer, consultant, tradesperson, or retailer, potential customers want reassurance that others have had a positive experience.

A strong collection of recent reviews builds trust before you’ve even had a conversation.

A profile with very few reviews, or reviews that are several years old, can raise questions about whether a business is active, established, or trusted. Reviews are often the deciding factor between two businesses offering similar products or services.

Your competitors are already doing it

Search for the services you offer in your local area, and you’ll likely find competitors with regular reviews, updated photos, active profiles, and detailed service information. 

Google wants to provide searchers with the most relevant and useful results. Businesses that actively maintain their online presence are often better positioned to appear when customers are searching for products and services. 

If your competitors are investing in their visibility and you’re not, they’re gaining opportunities that could have been yours.

It's not just about Google

This is where many businesses get it wrong. They treat their website, social media, email marketing, and Google Business Profile as separate activities. In reality, they’re all a part of the same customer journey.

A customer may:

• Find you on Google

• Read your reviews

• Visit your website

• Check your social media

• Make an enquiry

If one piece of the puzzle is missing, the entire journey becomes weaker. Effective marketing isn’t just about having one great channel. It's about creating a joined-up presence that builds trust wherever customers find you.

The real challenge is finding the time

Most business owners understand that their marketing is important, but their problem is that running the business comes first. Keeping your website updated, improving GEO, posting on socials, generating reviews, creating content, and maintaining your Google Business Profile can quickly become another job entirely.

Marketing becomes inconsistent, opportunities are missed, and businesses end up wondering why enquiries aren’t where they need to be.

That's where we come in! 

Many SMEs don’t need a full in-house marketing team. They need access to the right expertise, exactly when they need it.

At Resolution, we act as a one-stop shop marketing partners for growing and established businesses. Rather than managing multiple suppliers, freelancers, and platforms, you have one team looking after your digital presence as a whole.

That includes:

• Google Business Profile Management

• GEO (Generated Engine Optimisation)

• Website optimisation

• Content creation

• Social media marketing

• Email marketing

• PPC advertising

• Marketing strategy and planning

Everything works together because everything is managed together, and the result is a stronger online presence, greater visibility, increased trust, and more opportunities to generate enquiries.

Stop leaving opportunities to chance!

Your Google Business Profile might seem like a small part of your marketing activity, but for many businesses it's one of the most important touchpoints in the customer journey.

If it's not working as hard as it could be, neither is your marketing. And if you’re struggling to keep everything up to date, you’re not alone.

We help businesses take the stress out of marketing by providing the expertise, strategy, and ongoing support needed to keep every part working together in harmony. Because marketing works at its best when it's all pulling in the same direction!

Ready to make your marketing work harder? Get in touch with our team today and discover how Resolution can become your outsourced marketing department.