Will AI eat my business?
With almost any question these days, simply ask ChatGPT, Google Gemini or another large language model AI system, and you’ll receive an impressive, comprehensive answer. But you do need to be careful what you ask.
Take Hitchhiker's Guide to the Galaxy, a race of super-intelligent beings built a computer to answer the question ”What is the meaning of life, the universe, and everything?’ After 7.5 million years, it came back with the answer 42 and the suggestion to ask a better question. So be warned.
For fun, I thought I’d ask Google something equally vague… ‘Will AI eat my business?’ Google AI’s headline response was: “AI is unlikely to 'eat' your business overnight, but it will significantly transform, devalue, or replace business models that rely on slow, manual, or purely transactional processes.”
Hmm, makes perfect sense. We’ve been keeping a close eye on AI for a while and recently conducted an audit to assess the extent of our AI usage at Resolution. We discovered that AI was enabling us to do the work of 1.5 to 2 people. In a team of 7, that means that AI is giving us 25% more productivity. That was more than we expected, with every single person in the team using AI… ChatGPT, Copilot, Gemini, and a range of embedded AI tools in various pieces of software.
So we’re an AI-enabled business; your business probably is too. We now have an AI policy to ensure proper governance of our AI use, including ‘human’ oversight (that’s weird to say, right?) and consideration of intellectual property issues (remember the AI agents that use the internet are giant plagiarism engines). A big task? Not really, we asked ChatGPT and 10 minutes later, we had a policy that was a great fit. AI for an AI policy, perfect.
AI is transforming the business landscape, and those who adapt and use technology solutions where appropriate will gain a great advantage over those who don’t. Put another way, AI may not take your job, but someone who knows how to leverage AI more effectively than you might. Hmm, yes.
At Resolution, we fully recognise the importance of technological change. Our mission is to help businesses gain an advantage by combining great creative and clever technology to produce websites that do more, web applications that transform business efficiency and smart digital marketing. As an AI-enabled business, we will use it where appropriate to deliver impressive productivity and results for our clients, whilst ensuring strong governance and control.
