case study
Haine & Smith: Rebrand and practice rollout
A modern identity designed to reflect five decades of trusted care, supported by a carefully planned rollout across 20 practices.
The Brief
Haine & Smith wanted a modern brand identity that reflected the quality of its care and expertise while staying true to the heritage and trust built over more than 50 years. The new look needed to work consistently across all 20 practices and patient touchpoints. Resolution was appointed to help shape and deliver a complete brand refresh, creating a modern, cohesive identity that could be rolled out seamlessly across every patient touchpoint.
The Challenge
The challenge was to modernise the brand without losing the trust, familiarity and local character that had been built over decades.
The project also required careful coordination across 20 live practices, ensuring that the transition could be implemented efficiently, consistently and with minimal disruption to day-to-day operations.
The Approach
The rebrand introduced a refined colour palette, updated typography and a cohesive visual system, creating a consistent look and feel across every patient touchpoint.
Beyond the brand development, we coordinated the rollout across all 20 practices, managing the planning, signage and display implementation to ensure the new identity was delivered consistently, efficiently and with minimal disruption.
The Outcome
The result is a refreshed brand identity that better reflects the quality, professionalism and personal service Haine & Smith is known for.
From practice signage and displays to print communications and a newly designed website, the brand now delivers a consistent and contemporary experience across all 20 locations.
While the look has evolved, the values remain the same - delivering trusted, community-focused care that patients have relied on for over 50 years.
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