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case study
Omegatech: Rebranded and ready for e-commerce
The Brief
Omegatech wanted to refresh their brand and create a vibrant, eye-catching website that better reflected the business and where it was heading. The new identity needed to work across their different sub-brands, while the website needed to bring everything together clearly and provide the right foundations for ecommerce.
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The Challenge
The new website needed to do more than look the part. With ecommerce functionality being introduced, we needed to create a smooth customer journey while handling more complex requirements behind the scenes, including bespoke shipping rules, dynamic pricing and a multi-level product configurator. The challenge was to make all of this work seamlessly within the new Omegatech brand, while creating a flexible platform that could grow with the business.
The Approach
We took the opportunity to rethink how the brand and website work together, from the visual identity through to the technical build. Our design and development teams worked closely to create a vibrant new look, simplify the user journey and build the ecommerce functionality around Omegatech’s specific requirements, including dynamic pricing, bespoke shipping rules and a multi-level product configurator. The result is a flexible platform that gives the business a stronger foundation for its next stage of growth.
The Outcome
Omegatech now has a fully functional ecommerce website showcasing around 200 products, with a stronger online presence and a platform ready to support future growth. Alongside the new website, they have a refreshed brand identity they can be proud to use consistently across their website, marketing and wider business collateral.
Kingfisher PackagingA huge thank you to the team at Resolution! It's been a pleasure working with you on the Omegatech website, and I'm proud of what we've accomplished together. Looking forward to collaborating again o the next project!
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